How to pick a fragrance

Dearest Reader,

As an adult, you’re supposed to be clean and smell nice. Children may be sticky and smell of ominous things without anyone complaining, but once you reach a certain age, neither stickiness nor funny smells are acceptable.

So we shower regularly, and add the final touch: some sort of fragrance.

Whether it is cologne, deodorant or perfume, chances are you are using one of these products daily. (If you don’t, as a public transport user, I urge you to purchase one for the sake of your fellow human beings.)

What I never understood is how we actually pick a perfume or cologne.

To me, all men’s colognes smell the same, and they all smell like my dad. This is both boring and disturbing, but it is the truth. I am sure colognes and after-shave products have been invented by a bunch of frustrated women who thought “Well, men are all the same, might as well make them smell all the same!”

Equally, why are there magazine and TV ads for perfumes? You can’t smell them, so what exactly are we judging the product by? Do we subconsciously believe that we will start looking like the models, or having the strange sexual encounters that they display?

I remember Dior had a model walk through a pool of liquid gold and all she said was J’adore. And that was it. Best seller! I wonder how many of these consumers ever ended up in a pool of liquid gold, and suddenly speaking French. But I digress.

Finally, I feel that the perfume industry is running out of names. They are supposed to sound alluring and intriguing, perhaps self-confidence boosting. Think of “Envy Me”, “Euphoria” or “Obsession”. I truly believe the naming plays a key role in its appeal.

However, all subtle names must have been exhausted because they are becoming increasingly uncreative and in-your-face. Just recently, I walked passed Victoria’s Secret, and I see a perfume that is simply called “Very Sexy NOW”.

There is no mistaking. You buy this if you want to appear very sexy, right now. I feel Victoria has lost a bit of the secrecy that made her so famous.

So when you’re out and about picking up a new perfume, make sure you aren’t blinded by names and ads – just sniff and buy!

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